|MAYOR ANNOUNCES RIVER OF LIGHT LASER AND LIGHT SHOWS|
As part of the 2008 “Rockin in the City” series of events, Mayor Robert J. Duffy today announced FREE laser, light and sound shows throughout the summer in the High Falls Heritage Area, 60 Brown's Race off Lake Ave.
"Laser and light shows are another great reason why we will be "Rockin in the City" this summer," said Mayor Duffy. "From the "Rochester JazzFest" and “MusicFest” to our "Party in the Park" series and "Bands on the Bricks" at the Public Market, we're revitalizing our city and it's showing. I want to thank our new presenting sponsor, the High Falls Brewing Company, and our other generous sponsors for helping to keep Rochester buzzing with great entertainment. I'm looking forward to seeing crowds of people downtown all summer long."
“We've been at High Falls for more than 130 years and we think it is important to sponsor events like this that showcase our city and our region,” said Patrick Magallanes, vice president of marketing for High Falls Brewing Company. “We see our sponsorship as one of many steps we'll be taking this summer as we look to invite our community into our brewery and bring our brands back into their homes.”
Starting Fri., May 30, the “River of Light Show” will be presented every Fri. and Sat. through Aug. 30. There will be an “American Dream Labor Day Show,” 9:30 p.m., Sun., Aug 31 and Mon., Sept. 1. There will be no High Falls laser show on Fri., July 4 when the City presents its annual July 4th downtown fireworks display over the Genesee River. The popular, 20-minute “River of Light Show,” developed by Lightscape Media, includes laser animation and captivating laser light displays, flood lights and fireworks choreographed to music and projected onto the spectacular Genesee River Gorge and the 96-foot cascade of the High Falls.
The laser show season is presented by the City of Rochester, with generous support from sponsors High Falls Brewing, City Newspaper, Entercom Radio (WCMF, WPXY, WBEE, WBZA) and Lamar Advertising.
The displays are best viewed from the Pont de Rennes pedestrian bridge on Platt St., off State St., and from the terraces of the Centers at High Falls on Brown's Race. Parking is available in the High Falls Parking Garage. For further information, call 311 or go to www.cityofrochester.gov.